BRAND DEVELOPMENT

The strategic art of brand development is a dynamic process that spans the life of the brand. Aligning your brand with your business objectives, communicating your brand to your target market, distinguishing your brand’s image, products or services from your competitors, and evolving your brand as necessary, are ongoing efforts and investments towards your brand’s long-term success.

Your brand may launch positioned to call attention and gather followers, and re-position itself a year later to garner customer loyalty. Finding the correct positioning for your brand, at the right time, is part of a brand developer’s expertise. Reading social trends in order to strike while the iron is hot, finding the right voice or imagery for your product, creating continuity throughout your brand so that all efforts support each other in a 360 marketing campaign, that’s brand development, and that’s what we offer.

The Go Gnomo team brings to the table 50+ years of professional experience in branding, servicing start-ups, small, medium and fortune 500 companies, in a vast range of industries.

Brand Development

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Brand Development

Go Gnomo Project Samples

When developing the branding for the Invicta Anatomic collection, the ad campaign imagery was incorporated into marketing materials, catalogs, press kits, packaging, promotions and giveaways, creating continuity to maximize the collection’s branding power.

 

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